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Sullivan's Cove was best whisky and one of the Limeburners best international whisky.

Despite this, you can't find the former at Sydney Airport's duty free (Heinemann) and only two NAS of the latter. These NAS are not even on sale on Limeburners' own website.

In comparison, both Kavalan and Amrut were widely, internationally distributed and marketed after their awards. I've seen both being aggressively pushed at whisky bars all around the world. The former is owned by a Taiwanese family group allegedly clearing half a billion a year in revenue, the latter by an Indian conglomerate specialising in the low end, high volume part of the market for half a century until they launched the eponymous single malt. And of course the Japanese names are all backed by giant keiretsus with the means to go big and global and even acquire the competition [1].

[1] https://www.theguardian.com/business/2014/jan/13/japan-sunto...




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