The on-demand nexus already works on Apple TV. Say "I want to watch Billions" into the remote and it shows you all the services you can watch it on, then tap through to actually watching it.
Can you elaborate? Does Apple TV let you purchase à la carte (on-demand) from any service, or do you still have to buy into a monthly subscription for a service just to watch one movie or TV series from its catalog?
The "one hub nexus" we are clamoring for requires either a) preferably, a single monthly fee to access everything; or b) less ideally, assuming reasonable prices, on-demand pay-per-view pricing.
A nexus that simplifies signing up for a dozen different streaming service subscriptions from one UI is not good enough. All that does is improve the frontend experience, while doing nothing to resolve the subscription hell that expects consumers to shell out $80+/month across many services to watch maybe 1% of the content.
I think this will take some time. Right now, for a few years Prime, Netflix ,Apple etc are already putting in money for their own Originals. I don't exactly know the solution, but these players won't bundle right now for sure, nobody wants to lose leverage. I think Google might be playing smart or maybe they've lost already. They have already conceded that Netflix is far ahead. And, now they're bundling their premium shows with Youtube Music for additional 2-3 bucks a month. Their content strategy has been really poor. Frankly, Video is a sort of leverage tool for Apple, Amazon. But for Netflix, it's bread and butter. Also, read this article:
https://www.ben-evans.com/benedictevans/2017/7/13/content-is...
Roku has a pretty large list of providers and the ability to search across them. It does feel like I'm being nickle and dined to death though when back catalog stuff I want to watch costs the same as recent shows :(
Now if only it existed on other platforms.