He talks about it in the essay, but I think it bears mentioning again that "free software" at first glance implies something apart from what the FSF intends. Is there really no other satisfactory word that could be used that would get the point across with less explanation?
"Software which respects the moral positions of people like those in the Free Software Foundation" seems like an inherently complicated concept, that's not really amenable to a one or two word summary.
