I'm glad you commented. My original commented mentioned how I thought the fashion industry might take this on. Both as a way to generate new revenue, but also a way to stay "cutting edge" aka trendy.

It's one thing to wear a "face mod" because you're paranoid - it's quite another to wear one because your favorite celebrity does.

Definitely not accidental, I seem to remember at least one of William Gibson's books mention people avoiding face recognition with masks.