The market is oblivious to what's going on. The population only gets to know what they hear from the news media (or their 'social networks'), the same media that's controlled by advertisers. The same advertisers who want to build the market to advance corporate interests. The "market" (and population) will do whatever they are told and privacy is seen as a force that prevents the market from thriving.
The market will decide. And it's becoming clear to the population who these current players really are.