Everyone things they're the next Steve Jobs - well-known for his binary view of the world (where something could only be the "greatest thing ever" or "(profanity)"). He had finely tuned design sensibilities, but his complete disregard for others is what made him a world-class jerk bordering on outright psychopathy.

This sort of personae is not something to aspire to, and the world really doesn't need more of this personae, but in a culture of mimicry, that's what is honored as people try to differentiate themselves from the bland masses. Cultural erosion.