Maybe, but for all the hype over Facebook I find it ironic that Amazon probably has more valuable information via Wedding/Baby shower wishlist registeries than all of the social graph in Facebook is worth.
No one is arguing that Amazon isn't worth a very large fortune, and that a big part of their value is in the data that they have about customers and the reviews that customers have written for them for free. But that doesn't really alter Facebook's value (there have always been multiple sources of data about consumers...and yet it is still valuable data).
Amen. I look at Amazons revenues, and the way I act when I buy stuff on the site (piling up more and more from their recommendations) and wonder why they are not cleaning GOOG's clock.