True, it's well known that engineers don't often have appreciation for the emotionality of marketing. But there's a limit here. We can't just have no-holds-barred hyperbole and outright lying to the point of unfairly deceiving customers.
Obviously it takes a legal professional to judge where that line falls, but for something as specialized as this it's hard for laypeople to appreciate the distinction between stretching the truth with enthusiastic self-promotion and full-on false advertising. It's interesting to think about.
Well, it might be argued that with the exception of this author (who apparently coined the terms they're using) neither the IBM marketers, nor any of the potential consumers understand what these words mean. It is pure abstraction to most people. If the marketers were pressed, I'd guess that they'd just define these terms differently than the people making claims of fraud.
I'm imagining the glossy eyes of a judge or jury trying to grasp the nuance and just throwing in the towel.
Obviously it takes a legal professional to judge where that line falls, but for something as specialized as this it's hard for laypeople to appreciate the distinction between stretching the truth with enthusiastic self-promotion and full-on false advertising. It's interesting to think about.