The difference is the size of the aggregated dataset on you and those you are associated with, and how it might be sold, augmented etc. Granted, some places it might be legal to sell cctv footage too - but it will also fall under the GDPR (not the GDPR alone, there are surveillance bills and "ant-terror" provisions... But there's one remedy for government overreach (throw the government, through elections or protest) another for private overreach: government regulation/laws).
I understand the risk of aggregate data etc and do think we need to hold companies accountable however I disagree with the fundamentals of how GDPR tries to achieve this. It’s the wrong abstraction. I also value what free services, indie apps, small scrappy startups and general maker world productions provide society and life in general way more than I value absolute privacy.