I'm glad to see this policy. MCN's are a cancer on Youtube. I don't even have a remotely popular channel, and I've still been contacted multiple times by these folks when a small video starts getting legs. Its usually directly tied to reddit, where a few times I've shared a video I made in a specific small subreddit related to the content and it gets a small amount of upvotes. Its really ridiculous.
A good friend of mine has just randomly posted a few videos over the years that when "viral" in certain Reddit subs like /r/lego and he got deluged by emails from various MCN's.
Their entire business model is to find niche, sometimes entertaining videos through reddit and then artificially inflate the views to reap the advertising awards. And unless you're careful as the creator of the video, some of the dodgier ones demand you to sign over copyright to them.
I'm happy to see pirhanas like this be forced out. Its partly because of their shenanigans that Youtube is requiring partners to have at least a thousand subscribers before monetization kicks in now. I have 150ish and its not like that $2 a month was make or break, but there are other up and newcomers that probably liked getting that $20-$40 a month or whatever the amount is and it encouraged them to keep making interesting content.
I'm kind of hopeful that policies like this will help with this problem in the long run.
A good friend of mine has just randomly posted a few videos over the years that when "viral" in certain Reddit subs like /r/lego and he got deluged by emails from various MCN's.
Their entire business model is to find niche, sometimes entertaining videos through reddit and then artificially inflate the views to reap the advertising awards. And unless you're careful as the creator of the video, some of the dodgier ones demand you to sign over copyright to them.
I'm happy to see pirhanas like this be forced out. Its partly because of their shenanigans that Youtube is requiring partners to have at least a thousand subscribers before monetization kicks in now. I have 150ish and its not like that $2 a month was make or break, but there are other up and newcomers that probably liked getting that $20-$40 a month or whatever the amount is and it encouraged them to keep making interesting content.
I'm kind of hopeful that policies like this will help with this problem in the long run.