> For a boycott to have any meaningful impact against Amazon, it would have to include a hit against that revenue [AWS]
I disagree, for two reasons:
1. By that logic, Amazon would shut down or sell off their consumer sales business because it's not worth bothering with.
2. Even if (hypothetically) the shareholders and top-level managers of Amazon didn't care about consumer sales, there is a lower-level (but still fairly high) manager whose sole responsibility is consumer sales. If a boycott substantially hurts those sales, their personal career prospects are hurt, so you can bet they would care enough to change how their part of the business operates.
Of course, this is academic because I agree with this:
> So long as we can save a few pennies and a few minutes by utilizing Amazon, there will be no boycott of any meaningful size.
I disagree, for two reasons:
1. By that logic, Amazon would shut down or sell off their consumer sales business because it's not worth bothering with.
2. Even if (hypothetically) the shareholders and top-level managers of Amazon didn't care about consumer sales, there is a lower-level (but still fairly high) manager whose sole responsibility is consumer sales. If a boycott substantially hurts those sales, their personal career prospects are hurt, so you can bet they would care enough to change how their part of the business operates.
Of course, this is academic because I agree with this:
> So long as we can save a few pennies and a few minutes by utilizing Amazon, there will be no boycott of any meaningful size.