This is similar to what Jet's original vision was. Since the shipping cost is baked into the price of items sold online, Jet would have you buy from local retailers who could bundle the items they sold you, allowing the consumer to save money since the shipping costs were cheaper.

Great idea in theory, not sure how it's working out in practice. I think Jet had trouble establishing a brand - it was acquired in September 2016 by Wal-Mart.