> And most serious publishers will only serve ads hosted directly on their servers or a set of approved CDNs/DSPs.
If the ads are hosted on my own servers, all is good.
I don't know YouTube or how its leadership thinks about these things but if I were in charge, I would go bankrupt before I allowed WPP to insert their arbitrary code on YouTube website and apps.
Point is that we have to put our foot on the ground and tell advertisers that they have to trust us. If that means publishers get paid less per "impression", I would be ok with it. This just seems like common sense to me because advertisers had to simply trust publishers when it came to print journalism. I think we need something to level the playing field so advertisers cannot compel publishers (or exchanges if we can sort of merge the publisher and the exchange) to give up their crown jewels.
If the ads are hosted on my own servers, all is good.
I don't know YouTube or how its leadership thinks about these things but if I were in charge, I would go bankrupt before I allowed WPP to insert their arbitrary code on YouTube website and apps.
Point is that we have to put our foot on the ground and tell advertisers that they have to trust us. If that means publishers get paid less per "impression", I would be ok with it. This just seems like common sense to me because advertisers had to simply trust publishers when it came to print journalism. I think we need something to level the playing field so advertisers cannot compel publishers (or exchanges if we can sort of merge the publisher and the exchange) to give up their crown jewels.