"99% of people survive and our software bug only drives a few people violently in to concrete barriers at seconds notice and decapitates them. It just so happens that your loved one is now dead but he shouldn't have used our product, as he knew it didn't work there. kthxbye"
Shocked you're the first to mention this, I was speechless after reading it.
Whoever was responsible for that line _really_ needs a little bit of empathy, especially when their product is partially at fault for causing this debacle in the first place.
I can't believe anyone writing wouldn't immediately think "Anyone involved is doing to read that as 'Your loved ones are dead'" and change it. Throwing your customer under the bus (_even_ if they are 100% at fault), then ending with a statement like that, is tasteless.
I can't see why they couldn't say something like "We are proud of this record, but continue to strive to improve and save even more families from this pain" -- still supports the product (which I'm not is the right path to take, but it's clearly the path they _are_ taking), but acknowledges the grief and avoids so directly/crassly comparing to it others' happiness.
I have to imagine someone will get fired for that. You could easily have made that, "Those families have been sparred that grief," or something to that effect. So many ways to say it that don't suggest that the family is on TV in bad faith, or directly contrast their loss with the happiness of others.
It's also grammatically incorrect "The reason ... is because". Just bizarre.
Wow, this sounds like a horrible, tasteless burn to end the statement with. And I am a Tesla fan.