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I remember, back when Instant was first ramping up staffing from prototype to production levels, saying,

"It's going to be a spectacular failure, but I am very, very glad that I work in a company where we can take risks like this."

(In my defense, remember that chart Google released today showing the resource usage of various incarnations of Instant? It was in the Prototype stage at the time, with a total cost roughly 10-20x existing websearch. We were talking about having to build new datacenters to support it. And the UI was nowhere near as polished; I found it very jarring to use at the time.)

I think there's a lesson for entrepreneurs in here somewhere: imagine where the technology could be, not where it is. Almost all innovations are pretty crappy when they first come out. That's a reason to improve them, not a reason to cancel them. Many problems that look impossible at first can be solved given enough engineering effort and creative thinking.

I think it also says a lot about the management style of Larry & Sergei vs. the MBAs at Yahoo. There's a tendency, as companies get bigger, to look at things rationally and say "We have $X to lose if this fails, and some uncertain $Y to gain if it succeeds. The chance of success is low. Let's not do it." Larry & Sergei say "Okay, we know what the risks are. $X is high but manageable, and $Y is unknown but potentially big. Let's do it."




You know the claim that you need to keep founders around because they know how to take risks and rethink your basic corporate assumptions?

My opinion is that Larry and Sergei demonstrate that strength in spades at Google. Just look at the initiatives that they are pushing right now.


(When you post about Google articles I think you guys should remind people that (AFAIK) that you work there.)


I figured that was implied because (hopefully) nobody else would know about Instant when it was in the prototype stage. Plus the whole "that I work in..." part of the quote.


I guess so. btilly didn't mention it implicitly or otherwise. I still think it's generally right to make it explicit.


No, I didn't. But I also don't think it is that material to what I said. If I thought it mattered, I would have said it.

In retrospective it would have made sense to have said it. But I'm not going to worry too much about it.


The development chart of Instant sounds interesting. I've been unable to find it - could you provide a URL?


It's 48 minutes into the official press event on Google Instant:

http://www.youtube.com/watch?v=i0eMHRxlJ2c

(Shamefully, I do not know how to link to a specific time point in a YouTube video.)

BTW, basically all of Othar & Ben's presentation is worth watching (it starts at 30 minutes in) - he says a lot of what I do here, except I'm one of the skeptical people saying "It'll never work". ;-)


I uploaded a screenshot here: http://twitpic.com/2mshks




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