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> This will shake up the digital media industry. You can safely bet on this format…

(1) Maybe (2) Not today, and realistically not for a few years (if ever). "Standard" (whether de jure or de facto) compressed media formats (e.g. MP3, AAC, H.264) depend on an ecosystem of supporting products and services, and the existence of that ecosystem for any given format can't be assumed.




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