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If Facebook manages to become as useful as everyone is hoping, then yes I think it is very possible. If every internet user in the world in the world had a Facebook account they used, it would be incredibly valuable.

But it has to be everyone. I don't think it'll get there, because I don't think they'll be able to achieve the critical mass of users that Microsoft did with windows. They've managed to lock in college students-- meanwhile millions of people aged roughly 27+ barely use Facebook, and have little incentive to change their lifestyle to accommodate it.

Will Facebook be able to keep hooking college students for 20 years until the older generation becomes irrelevant? Will Facebook figure out how to get these users somehow? If they can't answer that then I don't really see it taking off the way everyone says. I don't think it will happen, because Facebook just isn't better than its alternatives (generally speaking, I'm not talking about MySpace I'm talking about the various other ways people use the internet without using facebook).




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