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There's an optics component to pricing an IPO. If your shares surge and stay higher than the IPO price for several months, people view that as a positive sign. I'm not saying it makes sense, but it's definitely something that you will see research analysts discuss when talking about newly-public companies. Keep in mind that big players in the equity market are sophisticated about financial reasoning, but not necessarily well-educated when it comes to the technology itself.

When you aren't sure how to value the assets and business of a company, optics unavoidably make a difference in the way you trade the company's stock. Look at all these software and tech services companies that are priced off of wonky numbers like EV/sales multiples if you don't believe me.

If people see a strong bid, they may be more likely to perceive it as bullishness, which influences their own trading decisions. As a result, the company may actually end up with a higher eventual valuation once the IPO dust has settled and the price has found an equilibrium.

Not to mention that the offered stake isn't the whole company.




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