That's the purpose of news media like The New York Times. At first the already anti-fb people delete their Facebook accounts and create hype, the media reports it (a newspaper in this case), and more ordinary users get to know the trend and would consider doing the same.

> the media reports it (a newspaper in this case), and more ordinary users get to know the trend and would consider doing the same

If FB allows these reports to be shown in their feeds. /s