Like the GP said, to get people angry by getting them to argue publicly using 140 character sarcastic quips (though limit has increased recently). The angrier they get the more they post, the more they post, the angrier others get, and so on. Therefore lots of engagement and activity. With bots around, and some probably with better AI, it is much easier to "engage" a lot more people on a lot more topics at the same time.
And it is interesting to watch because people get into arguments trying to convince each other seemingly but in 140 characters it just sounds insulting and terse. Well sometimes it is simply insulting: "Oh you called me a stupid idiot! Of course, that's a great point. I will step back and ponder an alternative approach to this problem"
And it is interesting to watch because people get into arguments trying to convince each other seemingly but in 140 characters it just sounds insulting and terse. Well sometimes it is simply insulting: "Oh you called me a stupid idiot! Of course, that's a great point. I will step back and ponder an alternative approach to this problem"