I had a driver once mention a promotion uber was running for their drivers if you hit "X rides' in a certain time period you'd receive a $Y cash bonus - the catch was the system made it extremely difficult but not impossible to achieve the goal through subtle gamification techniques.
Big picture tech/gamification has reached a point where oversight/legislation of some sort is long overdue. No restrictions + profit motive with our current understanding of human psychology and dopamine triggers is a recipe for a bad time.
This sounds like the basis for a class action lawsuit that eventually settles for a $15 gas card for the affected drivers and $2m in fees for the plaintiffs' lawyers.
Big picture tech/gamification has reached a point where oversight/legislation of some sort is long overdue. No restrictions + profit motive with our current understanding of human psychology and dopamine triggers is a recipe for a bad time.