As others have mentioned, the ad isn’t a good use case for this kind of blind marketing. There is simply no hook, evocation and it’s not emotional. It would work better as a landing page video to further explain the service to an already engaged potential customer, but not to new prospects targeted with route filters.

I think it could work a lot better as is if it was used for retargeting. i.e. people who have already been cookied and visited your site but haven’t yet made a purchase, or clicked through on some of your email marketing.