While I don't like the idea of AMP cause, let's face it, it's change, it really is the next step of evolution for email. Email stopped being this sacred thing when you could create an HTML email.
i think that AMP is a way to make up for the fact that Chrome will be blocking ads tomorrow. Google has to do something to give publishers a way to reach people and make money otherwise publishers will begin to start charging Google in some way or take their business else where.
When you open an email, a publisher has your direct attention and being able to interact with you in a two way direction is HUGE.
i think that AMP is a way to make up for the fact that Chrome will be blocking ads tomorrow. Google has to do something to give publishers a way to reach people and make money otherwise publishers will begin to start charging Google in some way or take their business else where.
When you open an email, a publisher has your direct attention and being able to interact with you in a two way direction is HUGE.