I have a nearly identical startup on the east coast but it's more of a side business at the moment. Almost any good programmer has the chops to make one of these, it's just really hard to turn it into a business. Pricing is the hardest part. So... I'm guessing they aren't going to let you know. As far as the average startup guy, it's probably not affordable. I only sell to places I know have money to burn.

Checkout www.geckoboard.com - made by a guy here - it rocks.

I hope so. My background in art and design is my only competitive advantage.

Whats your URL :) ?

Yes definitely, we are going to make it affordable for startups. We want everyone be able to use our dashboards.