But in many countries, such as Singapore, iTunes stores (music, movies, etc) wasn't available. They still aren't available, but the app store is, once they rolled out iPhones worldwide in a matter of months.
When you go into a product business you may have a different set of legal issues to consider. It's also B2C rather than B2B, which changes the sort of customer service you need and (I'm guessing) dramatically increases your vulnerability to things like chargebacks and stolen credit cards.
You sure about that? Just because Apple took care of it doesn't mean it didn't take a lot of work.