They almost can't monetize like Google. Google is active. You go there because you're looking for something specific. It's really easy (now) to make money off of the guy who Google's for "ipod".
On Facebook, you're relaxing. You're not in action mode. It's going to be hard for them to come up with ways to monetize passive traffic. The best anyone has done in offline media is show branding ads. This may work, and may even make them profitable, but it won't make them Google.
On Facebook, you're relaxing. You're not in action mode. It's going to be hard for them to come up with ways to monetize passive traffic. The best anyone has done in offline media is show branding ads. This may work, and may even make them profitable, but it won't make them Google.