I read something similar about Starbucks. Their approach is or was to be located next to a dry cleaner or movie rental business (when they existed). The thought was that people have to go to those stores twice to drop-off and pick-up and they thought it increased the chances that people would stop in for a coffee.
I read something else similar involving Starbucks. Apparently other coffee chains have taken the strategy of building next to Starbucks. The thinking is to let Starbucks pay for marketing, then when the lines are long at Starbucks, people will try the rival instead. Some will prefer it, and so a customer is born.
In the British version of "The Apprentice", one of the contestants located his coffee cart next to a Starbucks and cleaned up as a lower-priced alternative.
