It isn't about search, it is about pay-per-click ads.
Could Apple, Microsoft, Comcast, or Verizon create an advertising platform as functional as Google Adwords?
That is where the money comes from. It is in Verizon's best interest to replace all Adwords advertisements with content from it's own ad network, and same with Comcast.
Cable television replaces nationally broadcasted commercials with local versions. Why couldn't last-mile ISPs do this as well?
Also, this is so US-centric. Any other country that adopts a net neutrality policy will have an advantage over the United States, not a disadvantage.
Could Apple, Microsoft, Comcast, or Verizon create an advertising platform as functional as Google Adwords?
That is where the money comes from. It is in Verizon's best interest to replace all Adwords advertisements with content from it's own ad network, and same with Comcast.
Cable television replaces nationally broadcasted commercials with local versions. Why couldn't last-mile ISPs do this as well?
Also, this is so US-centric. Any other country that adopts a net neutrality policy will have an advantage over the United States, not a disadvantage.