They don't lose billions because some people hide annoying stuff that makes their pages esesstially unusable and have no extra benefit because ... I personally don't think this kind of online marketing actually works. I cannot imagine someone actually buying something because of some meaningless text snippet, a stupid blinking image or a video clip.
Do you really trust your personal opinion on this, versus literally an entire billion dollar industry which has an enormous incentive to get this right, and which thinks this as business DOES work?
So very sorry (and depressed) to say, but there are some sound and scientifically based metrics that show that it does work. I know. You and I can't imagine it. Personally; I think that it can't possibly be bringing in as much money as they spend. But whatever.
I’m sure quite a number of people got nice bonuses and promos for bringing some of that revenue back.