> Casting a wide net is simply part of the game, of course, but wasting your prospect’s time is bad selling. Every good sales professional knows this, which is why the best ones put in the time, effort and attention to detail to make their pitches – even the opening ones – as tailored and relevant as possible.

The book "High Probability Selling" by Jacques Werth offers some good solutions to approaching sales with the intent of quickly connecting your product to the customers who want or need it most.