"That may be part of the problem with loyalty to Android. If everything is in the cloud, there is nothing tying me to a Google device."
...Which is exactly why I'd like to get a Google device. And to the loyalty point: you don't HAVE to keep all of your users if you're getting more by the boatload. If the lack of lock-in draws more users than your competitor's lock-in keeps from leaving, hooray!
The whole concept of lock-in is misguided. If people are loyal because, even though they DON'T LIKE your product, it's too hard to switch, that means that a lot of your users are out there griping about you. Plus it can't feel good to know that you have to tie your customers down to keep them.
At some point, the dislike reaches a critical mass and people start leaving in droves. That's what's happening to BlackBerry now. And it's going to be hard to undo the harm to their reputation that years of frustrated users have done. Whereas if people could have left more easily, they would have seen the problem sooner.
...Which is exactly why I'd like to get a Google device. And to the loyalty point: you don't HAVE to keep all of your users if you're getting more by the boatload. If the lack of lock-in draws more users than your competitor's lock-in keeps from leaving, hooray!
The whole concept of lock-in is misguided. If people are loyal because, even though they DON'T LIKE your product, it's too hard to switch, that means that a lot of your users are out there griping about you. Plus it can't feel good to know that you have to tie your customers down to keep them.
At some point, the dislike reaches a critical mass and people start leaving in droves. That's what's happening to BlackBerry now. And it's going to be hard to undo the harm to their reputation that years of frustrated users have done. Whereas if people could have left more easily, they would have seen the problem sooner.