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Interesting that this was written while he was deep in Odeo but probably just before he realized it was untenable, and started doing the side project sprints that led to Twitter.

Odeo broke most of these rules, and Twitter followed almost all of them — save for the biggie #7. They followed #8 for way too long given that they never took the acquisition exit, to their detriment — at some point a lot earlier they should have either gotten acquired or stopped acting like that was their only exit.




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