Their "tech team" includes the content producers/writers/managers/web marketing for their website, which I suspect is a sizable (if not majority) chunk. It's not really comparable to a software-heavy company having a 62% female tech team. So yes, it makes sense that having people who are traditionally much more interested in make up would be attracted to these positions.
I'd be interested to see how their dev team (split out from frontend/backend/fullstack) compares to the rest of the industry. I've worked at a lot of companies that were at least close to 50/50 if you counted all of marketing as "tech".
