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In 2015, the European Commission published a report which included the following [1]:

> We believe that societies must protect, cherish and nurture humans’ attentional capabilities. This does not mean giving up searching for improvements: that shall always be useful. Rather, we assert that attentional capabilities are a finite, precious and rare asset. In the digital economy, attention is approached as a commodity to be exchanged on the market place, or to be channelled in work processes. But this instrumental approach to attention neglects the social and political dimensions of it, i.e., the fact that the ability and the right to focus our own attention is a critical and necessary condition for autonomy, responsibility, reflexivity, plurality, engaged presence, and a sense of meaning. To the same extent that organs should not be exchanged on the market place, our attentional capabilities deserve protective treatment. Respect for attention should be linked to fundamental rights such as privacy and bodily integrity, as attentional capability is an inherent element of the relational self for the role it plays in the development of language, empathy, and collaboration. We believe that, in addition to offering informed choices, the default settings and other designed aspects of our technologies should respect and protect attentional capabilities.

(The report was co-authored by Luciano Floridi, who is supervising James Williams' PhD at Oxford.)

[1] https://ec.europa.eu/digital-single-market/sites/digital-age...




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