I see your point, but I respectfully disagree with the notion that you need a new solution to grab some of this money. If there was a credible company that offered an exact clone of AdSense (i.e., no further innovation) but they paid more, I believe people would switch. I know I would.
Right. There are some network effects in this market, but they're not that strong. Offer more money, and people will jump. It's not like the MS Office market where people have to be dragged kicking and screaming to a free alternative.
