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You forgot the Google Prime Directive to "Do not do any evil" in which morals, ethics, and doing good for the community are within the goals and business plan of the startups.

After Brandon Eich was forced to resign at Mozilla when they found out he donated to a charity against same sex marriage, it should have clued us all into knowing that you have to look at other areas besides marketing, engineering, programming, math, science, etc and consider public relations as well.

One of my friends has a business and computer science degree which are two areas to learn to know how to handle this sort of stuff. He claims your target market customers are more than just the people who pay for your product and service but also those who are affected by it, or use it, or are affected by the use of it, as well as not polluting the environment, obeying all laws of the local, state, and federal government, society, culture, religions, GLBTQ people, minorities, diversity, etc. He claims if your startup is not doing these things it might fail or you might be forced to resign as Eich was.

Of course feel free to disagree with me as my electrical engineering professor told me "Ethics don't matter, do the job as best you can, and f* ethics."




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