Going out on a limb here, but why is taken for granted that the tech sector should be the driving force in AI? For me it makes much more sense if it were in the field of neurology or whatever medical science sector that is appropriate to figure out what intelligence _actually is_.
This is basically my observation too. That it seems hard to distinguish it from "smart & fancy algoritms". The marketing and hype around it do however imply that it's much more a path to intelligence proper, hence the question above.
The truth is that many ML researchers do care about what "intelligence" (better to say cognition) actually is, but all the funding basically comes from applied statistics problems on business data.
Nobody cares about what intelligence actually is just as long as they can package it up and sell it for billions of trillions of dollars to the business and consumer markets.