Well he’s calling for more education and awareness. It’s like Big Food. The entire CPG industry has been stuffing people with sugar, salt, and fat for decades, exploiting human nature. We are finally seeing society resist this as we have become educated about the dangers of sugar and salt consumption. Meantime, putting ethics aside, all the major food and beverage companies made hay for a long time until recently. What is ethical and what is money-making can be at odds for a long time before they converge (if ever).