Booking.com is, though, more aggressive than their peers. More in the same category as event ticket sellers.

Lots of "not quite lies" in the interface to generate false urgency where none actually exists. Like showing you how many other people "looked at this property", but not saying the timeframe...in the last hour? Day? Week? The idea is to close the deal because you think someone else will snap it up.

They are also crazy arrogant and condescending if you ever have to deal with them as a partner.