Yeah, it bugs me too. What about letting "natural consequences" befall Equifax (or rather its customers)?
I take no action now. Scammer gets a $10k loan from BigBank using my info. I get the bill and report it as fraud. Write a few letters to clear it up (http://www.kalzumeus.com/2017/09/09/identity-theft-credit-re...). BigBank will be out $10k and is now motivated to figure out a better way to make loans.
Maybe that big bank should decide not to get credit reports from Equifax and not to send them data. It would be a way to show that self-regulation works before the government forces their hand.
I take no action now. Scammer gets a $10k loan from BigBank using my info. I get the bill and report it as fraud. Write a few letters to clear it up (http://www.kalzumeus.com/2017/09/09/identity-theft-credit-re...). BigBank will be out $10k and is now motivated to figure out a better way to make loans.