Seeing a giant 10-story, foam-padded test facility doesn't exactly seem like real world use to me, but then again I know nothing about proper cell phone testing procedures.
This is like equating the use of a wind-tunnel in airplane design to not 'real-world' use. Should all airplanes be tested by being built and then just taken for a flight?
I don't necessarily think it's a good ad, but I can understand it. EDS became the name on my dad's check for several years at Canadian National Railways, when they did their large windows 98 rollouts, y2k fixes and certification, and windows 2000 rollouts. I can see the metaphor of building/repairing the plane in flight.
