The thing that troubles me is not that people tried a dumb idea. It's that they spend $120m trying a dumb idea.

That is 100 seed rounds that never happened. Could we have learned the lessons here for less?

I'm gueessing yes; the ridiculously over-engineered [1] juice press is a good sign that efficient use of capital was just not a priority.

[1] https://blog.bolt.io/heres-why-juicero-s-press-is-so-expensi...