I could be extremely wrong about this, but I doubt they've spent the majority of that money. I think they're likely to be giving it back to avoid shareholder unpleasantness and seeking a buyer to try to neutralize the overall outcome. They raised $98m of the money in the last 18 months, I would bet 2/3rds of that is still there if not more.
not sure how they managed to convince the investors.
as far as the money spent - setting up physical manufacturing of anything, especially at scale is orders of magnitude more expensive than setting up an "IT" shop. here we're talking the actual (apparently worthless) juicers and the packs.
