I think it's more a shame that they didn't actually make a product anyone needed. Just remember that this was a thing actually said about real life humans who can walk and talk and dress themselves:
> One of the investors said they were frustrated with how the company didn’t deliver on the original pitch and that their venture firm wouldn’t have met with Evans if he were hawking bags of juice that didn’t require high-priced hardware. Juicero didn’t broadly disclose to investors or employees that packs can be hand squeezed, said four people with knowledge of the matter.
This was a dumb thing from the jump. Maybe all that money spent on an evenly-pressing juice-o-tron would have been better used almost anywhere else.
I agree they should have done what they said they would do and should have talked to potential customers before making something that was not wanted or needed. And I do not dispute what you say about the product not being needed. I also agree that the money would have been better used on other companies but personally I think that the employees are the losers here (as are the investors). If the employees truly believed in their product then the employees have worked on something that has gone nowhere. All their work and effort is gone. That cannot be regained. These people are out of work. And for that reason, it is sad.
> One of the investors said they were frustrated with how the company didn’t deliver on the original pitch and that their venture firm wouldn’t have met with Evans if he were hawking bags of juice that didn’t require high-priced hardware. Juicero didn’t broadly disclose to investors or employees that packs can be hand squeezed, said four people with knowledge of the matter.
This was a dumb thing from the jump. Maybe all that money spent on an evenly-pressing juice-o-tron would have been better used almost anywhere else.