We [technology dept at a non-computer business in the UK] got the lecture about this at work. Turns out geeks are fans of this approach!
I've been using "GDPR hazard" as a useful way to kill bad ideas at work. "Sure you can do that! We just need you to confirm that your business unit accepts responsibility for this user-identifying data and ... oh, we can delete it? I'll do that now then."
We have lots of user-identified data, going back years. I can't see it as a bad thing for us to behave properly with regard to it, and to be required to do so.
I've been using "GDPR hazard" as a useful way to kill bad ideas at work. "Sure you can do that! We just need you to confirm that your business unit accepts responsibility for this user-identifying data and ... oh, we can delete it? I'll do that now then."
We have lots of user-identified data, going back years. I can't see it as a bad thing for us to behave properly with regard to it, and to be required to do so.