Nah, you're missing the obvious here. Now that AMD has THREADRIPPA and EPYC, the way has been cleared for other 90s-gamer-chic names.
The merger of Intel and NVIDIA would obviously result in a company literally named "Chipzilla".
They partner with rapper DMX for a new promotion for their next series of Extreme Edition chips, Jen-Hsun walks onstage to the tune of "-X gonna give it to ya". As a snub to the Vega t-shirts, everyone in the audience receives a free Coffee Lake-X leather jacket.