Fascinating approach and re-thinking of a utility vehicle. I'm thinking the 10,000 - 20,000 units is pretty ambitious. Hence why The Verge politely just mentions that Bollinger hasn't figured out a "final price" yet but fails to mention what a "current estimate of final price" might be.
When I think of utility vehicles, I think of Defender 90 and Toyota Hilux type vehicles - spartan, proven, reparable in many parts of the world. When I think of a new car model, even from large manufacturers, I get the jitters of being a first-adopter. So much gets learned and shaken out by real-world, human use. Nice idea, but I'm a dreamer at heart and through receiving lots of pragmatic feedback, I kind of see this through the same lens.
I think they'd be better off selling them at 120K. The design on that thing is brutal (in a good way). I think collectors would buy them and they wouldn't have to worry about scaling their manufacturing.
When I think of utility vehicles, I think of Defender 90 and Toyota Hilux type vehicles - spartan, proven, reparable in many parts of the world. When I think of a new car model, even from large manufacturers, I get the jitters of being a first-adopter. So much gets learned and shaken out by real-world, human use. Nice idea, but I'm a dreamer at heart and through receiving lots of pragmatic feedback, I kind of see this through the same lens.