Köln created a website where people were able to buy pixels of an image of Podolski for €25 per 8x8 pixel square, in order to gather €1 million to reduce the cost of the transfer;[1][2] Formula One driver and Köln supporter Michael Schumacher bought several pixels for €875.[3]

Source: https://en.m.wikipedia.org/wiki/Lukas_Podolski

[1] http://www.thespoiler.co.uk/index.php/2009/02/04/fc-koln-fin...

[2] http://pixel.fc-koeln.de/

[3] http://www.fourfourtwo.com/news/schumacher-helps-fund-podols...