+1 on the MOLLE pouches. I have use a MOLLE-compatible laptop bag[1], and it's awesome to be able to snap on an external pouch for a camera or something. Like you mentioned, it's "tacticool", so it's probably not suitable for everyone. It fits with my personality, and I've only been subject to additional searches a couple of times because of it...
1: https://countycomm.com/collections/bags/products/mid-range-b...