Doesn't this make his point stronger? Even with a company that does not want to grow indefinitely, he can still afford super cars. Reality is that unicorns only benefit VCs. Most founders should not take any VC money and try to bootstrap and get, like, N million dollars businesses, not to try to achieve billion dollar businesses. The former is 1000x times simpler.
It doesn't make his point stronger because his company is already comparatively huge if you look at most startups who supposedly fall prey to the "growth at all costs" mentality.
His point is moot because a lot of startups will agree with him when they reach the scale of Basecamp. They're not there yet, so they need to think about growth.
Meanwhile, companies who are huge and going after more growth don't give a fuck about what DHH writes. It feels like there's a pretty significant message/audience mismatch.
